MAINE — Hannah Pingree, former Speaker of the House, announced her campaign has reserved more than $400,000 to secure six weeks of broadcast television and cable advertising for the Democratic gubernatorial primary, making her the first candidate in the race to place major broadcast airtime. This is an initial investment in a broader paid media strategy which will include digital streaming, online video and other targeted platforms to reach voters across Maine.
The investment comes as Hannah continues to build undeniable momentum as the front-runner in the Democratic field, fueled by record-breaking fundraising, strong grassroots support, high volunteer engagement, and a growing list of endorsements from elected leaders, housing and health care experts, and community advocates across Maine.
“As Donald Trump threatens Maine, our democracy, and our core values, we need a governor who will fight for our families and protect our future and win. Maine is a big state, and it is crucial that voters everywhere know what I stand for and the plans I have to make our state more affordable, strengthen health care, and create opportunities for families,” said Hannah. “This television investment allows us to reach communities statewide and support the grassroots work that is the heart of our campaign.”
Hannah’s campaign has earned endorsements from House Speaker Ryan Fecteau, more than 100 current and former elected officials, Maine Conservation Voters Action Fund, dozens of housing and health care leaders, and community advocates across the state. These endorsements, along with her active house parties, community gatherings, and listening sessions, have fueled record volunteer engagement, well-attended events, and growing support in every region of Maine.
Since launching her campaign in June 2025, Hannah has met directly with voters in towns across all sixteen counties, sharing her plans to expand affordable housing, strengthen health care access, and grow economic opportunity for working families — while making clear that governors are often the first line of defense against attacks from the Trump administration on our communities and our democracy. The campaign’s television investment ensures that voters statewide can hear directly from Hannah about her record of results and her vision for Maine.
“Hannah has built a campaign and career rooted in engagement and action,” said campaign spokesperson Mary-Erin Casale. “She is the only candidate in the Democratic primary with the infrastructure, experience, and command to run a serious, high-quality campaign capable of winning in June and delivering for Maine families in November. This early media investment ensures voters across Maine can see and hear her plans, while also reflecting the grassroots energy and dedication that define her campaign. Hannah will stand up, fight back, and deliver for Maine.”
For more information on Hannah Pingree’s campaign, visit www.hannahforgovernor.com
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